Every July, Shark Week makes a splash, and at JM Pet Resort & Veterinary Clinic, we’re diving into the fun with our own version: BARK WEEK! While the sharks are circling the screen, we’re here to help your pets soak up the joys of summer with enrichment activities that do more than just entertain. These brain-boosting, tail-wagging experiences keep pets happy, healthy, and well-behaved by tapping into their natural instincts.
The best part? All through July, we’re making it even easier to treat your furry friend (and your wallet!) For every $75 spent in our Retail Store through the month of July, you’ll earn $10 in Doggie Dollars to use toward retail purchases in August.
Whether you’re just starting to plan summer fun— or Bark Week is already in full swing— you’re in the right place. We’ve rounded up easy and exciting ways to keep your pet cool, engaged, and loving life this season. From splash zones to frozen treats, enrichment toys for cats and dogs alike, we’ve got something for every personality.
Why Water Play Works for Dogs
Water enrichment isn’t just refreshing, it’s instinct-activating! Splashing, swimming, and chasing toys mimic natural behaviors like tracking prey, diving, or working through obstacles, all while building confidence and burning off energy.
If you don’t have a pool at home, no worries– we’ve got them at PLAYtrain® Doggie Daycare! Your pup can play and paddle under the watchful eye of our PLAYtrain® Specialists. But if you’re looking for DIY fun in your own backyard, we’ve got plenty of enrichment ideas to try, starting with our water-safe (and some Shark Week-themed) toys! Stop into our Premium Retail Store while supplies last to check out our fun summer displays!
Enrichment For Every Pet’s Personality
Every pet has their own unique personality and style of play, so enrichment should match their vibe! Here’s how to pick summer fun for your furry friend’s inner shark (or land seal, or mermaid… you get the idea!)
The Avid Adventurer: Floating Toys and Frozen Treats
Is your pup always ready for a new challenge? Do they love exploring the woods while camping or splashing in the waves at the beach? Cool them down and keep them engaged, even on their next adventure, with frozen goodies and floating toys.
- Frozen Treat Tip: Combine goat’s milk, bone broth, and your pup’s favorite kibble topper into a silicone mold. Freeze overnight, and voila— a chilled, nutritious snack!
- Staff Pick: Try our Northwest Naturals FUNctional Toppers to add a little pizazz to your pup’s bowl. Or for easy on-the-go food, try Open Farm’s Freeze-Dried Recipes.
- Other Faves: Our four-legged friends love to be treated with Health4PETS® Extras, like a Kong filled with peanut butter or frozen yogurt while they visit for Daycare or Boarding.
Want to create the magic at home? We’ve got plenty of options for at-home and on-the-go enrichment, like the Kong Classic or Lick Mat and West Paw Toppls for the pups who love a brain game!
Pro Tip: Stock up on summer must-haves like now and earn rewards— spend $75 in July and earn $10 in Doggie Dollars to use in August!
The Diva Girl: Splash Pads and Relaxing Vibes
If your pup prefers to lounge her paws by the water instead of diving in jaws-first, a shallow splash zone might be more her style. Think of it as a backyard cabana– just for canines.
- Splash Zone: Instead of a Kiddie Pool, try a splash pad or sprinkler so your pup can still enjoy the water without going for a full swim.
- Treat Yo’Self (and your furry friend!): Grab a limited-edition Shark-Themed Cookie (while supplies last), pair it with a frozen toy like Cool Pup Mini Ice Cream Cones, or some freeze-dried treats for a spa-day snack.
- Cute + Cuddly Must-Haves: Not every dog wants to fetch— some just want to snuggle. Soft Shark Stuffies or other critters like the Kong Cozie Elephant can make the perfect lounge buddies for pups who’d rather cuddle than chase.
Cat Enrichment Ideas for Summer
Cats may not be diving head-first into the water, but they still need mental stimulation. Keep your feline friends sharp and entertained with:
- Puzzle feeders and lick mats
- Create your own frozen goat milk “popsicles” with Shepherd Boy Farms Goat Milk for Cats & Dogs
- Interactive wands or laser toys
- Hide-and-seek games using Plato Cat Treats or toys in boxes or paper bags
Trust us— they’ll thank you (in their own mysterious and aloof-but-loving kind of way).
The Foodie: Puzzle Toys and Snuffle Mats
No pool? No problem! If your pet would rather snack than swim, let’s channel that food drive into fun!
- Bring on the Brain Games: Puzzle Toys, Snuffle mats, West Paw Toppls, and the Pupsicle by Woof keep dogs mentally engaged as they work for their food.
- Shepherd Boy Farms Goat Milk is the perfect filler or topper— nutritious and delicious!
Limited Time Only: Pick up a special edition Shark Cookie for your pup—available while supplies last!
Investing in quality enrichment tools now can pay off later—spend $75 in July and get $10 Doggie Dollars to use toward more retail fun in August. It's enrichment with a bonus!
Enrichment and Dental Health: Products We Recommend
It wouldn’t be right if we didn’t have a shark theme and didn’t talk about teeth, right?
Enrichment is fun, but dental care is just as important. Chewing helps satisfy natural urges while supporting oral health.
Stock up on products that make dental care easier (and tastier):
- Ark Naturals Brushless Toothpaste & Breath Bursts
- Wysong Dental Treat (Canine + Felines)
- Fresh Breath Oral Care Spray
- Greenies Dental Treats
- Petrodex Toothpaste + Brush
P.S. With the purchase of any in-store dental product, get a free toothbrush – while supplies last!
Want to see a real-time demo? Check out our video on how to brush your dog’s teeth the right way!
Keep Your Dog (Or Cat) Enriched This Summer
Summer is the perfect time to try something new. Whether you’re whipping up frozen treats, setting up a splash zone, or enriching your cat’s daily routine, these small changes can make a big difference in your pet’s life.
Swing by our Retail Shop to grab water toys, dental chews, and enrichment inspiration that perfectly matches your pup’s personality. We’re always happy to help you find the perfect fit! Don’t forget– In-Store Retail purchases in July can help you earn Doggie Dollars! For every $75 spent, get $10 to use in August on your pet’s next favorite toy, chew, food, or treat.
Join the Bark Week fun! Stock up, try them out, and don’t forget to tag us on social media when your pet is having a blast with their new summer enrichment favorites!